Hello! I’m Pei Yi (pronounced as “Pay” “E”). I’m a passionate digital art director, originally from Taipei, Taiwan. I have lived and worked in New York City for over 11 years within the creative industry who is very process-oriented which lends to my ability to create solutions for a wide variety of clients and projects.
My expertise is in UX/UI, Branding, and Design Strategy on projects across technology, CPG, architecture, design and more with clients including Google, Pentagram Design, Pivotal Labs, The Museum of Modern Art (MoMA), GE, and Ralph Lauren.