Client: Data Supply Co., Agency: Type/Code
Role: Lead Design, Marketing Material Design and Data Research
Following the success of Type/Code’s Hops Chart, we followed our passion for data visualization and established Data Supply Co, a distinct brand within Type/Code whose focus is to creating compelling visuals for complex and unique data sets. Throughout the years, we received many requests to produce a whiskey related product and in 2017 we finally released the first edition of our Whiskey Chart. After a long data research process, cross-referencing multiple respected industry sources, and reaching out to distillers directly, we narrowed our list down to 80 varieties of whiskey. Our visualized chart now helps whiskey enthusiasts easily compares their style, cask, mash bill, ABV, age, and other essential information.
Back in 2009, Type/Code founder Zeke Shore created the first edition of the Hops Chart. Seven years later, it was time to launch a second edition. I dismantled the original chart, and rebuilt it not only with updated hops data (as hops crops evolve over time) but also with many more hops varieties—as many as we could get complete data sets for while maintaining the same physical size as the original print. Considering sales volume and popularity ranking (thanks to Google search queries and result volume), we were able to cut down our number of hops varieties from 200 to 90 in order to maintain legibility within our pre-existing print constraint. With that painstaking task complete, our second edition was arranged and released—representing today’s best commercially available hops for home brewers.