Client: Data Supply Co., Agency: Type/Code
Role: Lead Design, Marketing Material Design and Data Research
Following the success of Type/Code’s Hops Chart, the passion for data visualization was realized, which lead to the establishment of Data Supply Co. in 2016. Data Supply Co. is a distinct brand within Type/Code, whose focus is on creating compelling visuals for complex and unique data sets.
Seasonal Harvest Chart
In 2018, the founder of Data Supply Co. had approached me with the idea of designing a visual chart based on seasonal produce with a concentration of availability locally to the New York City area. During the extensive research phase, it became clear that a typical binary chart would not solve the question that kept arising; What produces are currently available in the NYC local markets? Being that produces is mostly harvested on a weekly basis and undergoes a bell curve life cycle (low season > peak season > low season), a simple “yay or nay” for whether or not an apple is available in NYC during the month of August doesn’t accurately describe a seasonal growth of a crop. With the aid of USDA weekly data, it allowed me to visualize a streamgraph chart showing the relative percentages of available crops in one particular agricultural regions such as New York.
Throughout the years, there have been numerous requests to produce a chart related to whiskey, and in 2017 the first edition of the Whiskey Chart came to fruition. After a lengthy data research process, which involved cross-referencing multiple respected industry sources and directly reaching out to many distillers, the list was then able to be narrowed down to 80 varieties of whiskey. Whiskey enthusiasts are now capable of easily comparing essential information such as the style, age and Alcohol by Volume (ABV) to name, which is easily displayed on the new Whiskey chart.
Hops Chart Second Edition
Back in 2009, Type/Code founder Zeke Shore created the first edition of the Hops Chart. Seven years later, it decided that it was time to launch a second edition. The first edition chart data needed to be disassembled and rebuilt based on newly updated hops information. Since crops evolve overtime as does the breeding and development of new varieties of hops, all this new information needed to be added while keeping within the original footprint of the first edition chart.
The hops varieties were narrowed down from 200- 90 types, based on careful consideration of sale volume and popularity ranking (thank you Google!) With the assiduous task completed, the second edition was formed and released—representing today’s best commercially available Hops Chart for home brewers.