Google tasked us with exploring ways to improve users’ discovery of movies, TV episodes, music, and books in the Google Play Store.
In the past, the Google Play Store was organized around the task-oriented use case of directed exploration, like “I want to watch a comedy” or, “I want to listen to the album ‘Coloring Book’.” This organizing principle had limitations in that users only gained exposure to content they were already familiar with. Our goal was to design an experience that surfaces new but related content to users, preempting the question, “why should I care about all this new stuff I see on the Play Store?”
Starting with a new story.
Trending stories are seeded with an article or news story about a piece of media, actor, artist, or musician.
Based on the user's location, we explored opportunities for contextually relevant content such as movie, showtimes, or concerts.
Rich Previews & Related Content
Media previews load inline, continue playing while a user continues to explore the story, and can be flicked away when users are finished viewing them. Other pieces of content that are related to items in the trending story are gathered and surfaced, such as other films in a series, or other works by the director or artist.
After taking a deep dive into many popular examples, we realized the compelling stories that answered the “why should I care about media?” where scattered around the web. The real task was to organize this related content from around the web and present it as deeper context surrounding the featured media. While our collaborating team at Google refined the technical process through which these bundles of content could be algorithmically generated, we focused on refining our design system into a set of modules that could be mixed and matched to surface various kinds of content, in interesting ways, around lynchpin media.
Client: Google Play, Agency: Type/Code, Role: Digital Art Director