We executed design for an exhibition honoring Pentagram's 40th anniversary at the 7th Ningbo International Design Biennial. Pentagram Remixed puts a new spin on the company’s classic portfolio, reflecting on the ideas and influences that have guided their work across four decades.
We worked with SOFTlab to create multiple immersive environments in a massive, 7,500 sq. ft. exhibition space. The exhibition presents different aspects of Pentagram’s portfolio in a series of “zones” that flow together to create an impression of its collaborative and interdisciplinary approach. This idea: to place Pentagram’s work in unusual contexts, reflects the company’s constantly evolving (and sometimes strange) point of view, and allows visitors to make their own connections and associations across the resulting work.
Client: Pentagram , Agency: Pentagram, Role: Senior Designer