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    <loc>https://www.peiyni.com/about</loc>
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    <lastmod>2021-05-10</lastmod>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
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  <url>
    <loc>https://www.peiyni.com/tonic-app-by-canopy</loc>
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    <lastmod>2021-06-15</lastmod>
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      <image:title>Tonic App by Canopy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591840941352-BP3II6EMSEX7XZRY9U5G/Canopy-gif-2-sm.gif</image:loc>
      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>Leveraging Google Forms to gather more qualitative data from a larger group of people around their feelings and behaviors about data privacy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591825880390-O4HJJGSPMCZFDWER65UD/canopy-cs-user-quote-card-circle1.png</image:loc>
      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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      <image:title>Tonic App by Canopy</image:title>
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    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>User testing example on 3 content discovery concepts. We found the typical cumbersome generic questions onboarding don’t resonate with people, there is more context to each decision making when it comes to discovering contents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591827982757-R06WO4TEVZKN345W7KB9/canopy-ui-single-sm.png</image:loc>
      <image:title>Tonic App by Canopy - Private by Default: Zero account. Users don't need to sign in to use Tonic. Nothing is stored in the cloud.</image:title>
      <image:caption>Human Editorial Voice Powered by Custom-Made Machine Learning Tools: Thematic human curation and a point-of-view are critical in allowing Tonic to recommend a variety of content without feeling random. Curated Bite-Size Content: No scrolling through endless feeds. Tonic offers only a handful of thoughtfully curated selections each day. Free From Echo Chamber: Providing other bits of context allowed us to recommend things somewhat outside of the user’s comfort zone and offer an element of surprise.</image:caption>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>The onboarding process was designed to emphasize content over preferences, relieving users of the mental exercise of choosing which topics they like and allowing them instead to be immediately immersed in interesting articles, building their own playlist of content. This also serves to seed the algorithm with the information that is most useful in determining what to recommend users next—a positive signal about the content they are interested in.</image:caption>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>People loved the intentionally limited selection of content they received from Canopy each day, and they didn’t want to feel like they were missing out. One of the first features we added to the app for the Beta test was a notification setting that allowed the user to set a daily reminder at the time of their choosing.</image:caption>
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    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>Although the user’s data is not being collected or stored on a server—an aspect that our early testers found hard to believe—we still wanted to be transparent about the data that is being tracked, even if that data never leaves the user’s phone. We also knew from our research that some of the worst platforms for content recommendations are the ones that are either too opaque in how their algorithms work or offer a false sense of control. Through ideating, prototyping, and testing we landed on a concept that gives users a glimpse into how the algorithm weighs their activity to make future recommendations, and a simple mechanism for allowing them to adjust it.</image:caption>
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      <image:title>Tonic App by Canopy</image:title>
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    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>Learn more about the design process, go check out Type/Code Christin Roman’s Medium post here.</image:caption>
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    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>A competitor landscape allows us to develop counter-strategies based on accurate and reliable data.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>Empathy map helps us understand our users and communicate the needs amount the team.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>Team collaboration to sketch out some initial ideas and further prioritized them into each product release.</image:caption>
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    <image:image>
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      <image:title>Tonic App by Canopy</image:title>
      <image:caption>Once our concept had been tested and validated, we began architecting the user experience of the app in its entirety. Using wireframes, we defined the app’s information architecture, navigation, content, and interactivity.</image:caption>
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  <url>
    <loc>https://www.peiyni.com/indicative-analytics-platform</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592425404250-SS7FKP9604AAUB0EZCZG/Indicative-thumbnail.jpg</image:loc>
      <image:title>Indicative Analytics Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592427413959-AOHD4K2RICAU3GXFKQ8N/Indicative-uidesign-before.jpg</image:loc>
      <image:title>Indicative Analytics Platform</image:title>
      <image:caption>Indicative interface design before the redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592436184379-9MG4OS8B9JXK7TN2VQ2C/Analyze-Save-as-sm.jpg</image:loc>
      <image:title>Indicative Analytics Platform - Visualize and optimize conversion with Indicative’s unique multi-path funnel.</image:title>
      <image:caption>A simplified query builder helps user generate insights faster Interactive funnel visualizations bring the queries to life More customization options, to help user drill deep into trends</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592436141029-X39Z1Q3WO8WZ0ITHP422/Dashboard-sm.jpg</image:loc>
      <image:title>Indicative Analytics Platform - Create, collaborate, and share KPIs and visualizations with custom dashboards and automated reporting.</image:title>
      <image:caption>View KPIs at a glance with drag-and-drop dashboards. Customize various visualizations to users’ needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592436606495-D357LK44SQG4I4BY4ZNI/Analyze-Users-Details-Expanded-sm.jpg</image:loc>
      <image:title>Indicative Analytics Platform - Explore an individual user’s full journey and session activity to discover core behaviors and create highly personalized segments.</image:title>
      <image:caption>Leverage the characteristics of specific customers and segments to optimize product implementations and marketing campaigns. Explore the full journey and session activity of every customer. See user’s profiles and activity timelines to create customer segments for highly personalized messaging.</image:caption>
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      <image:title>Indicative Analytics Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592497759694-KCG69IABJ7T05CAJ5U63/Screen%252BShot%252B2020-06-18%252Bat%252B12.27.18%252BPM.jpg</image:loc>
      <image:title>Indicative Analytics Platform</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592499296161-8V2L6HZIA92QRSZPIBWU/Screen%2BShot%2B2020-06-18%2Bat%2B12.47.04%2BPM.jpg</image:loc>
      <image:title>Indicative Analytics Platform</image:title>
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      <image:title>Indicative Analytics Platform</image:title>
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    <image:image>
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      <image:title>Indicative Analytics Platform</image:title>
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    <image:image>
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      <image:title>Indicative Analytics Platform</image:title>
    </image:image>
    <image:image>
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      <image:title>Indicative Analytics Platform</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592438487062-2JH5BPBBZCFILAV1C2ZE/Nav-Components-sm.jpg</image:loc>
      <image:title>Indicative Analytics Platform</image:title>
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  </url>
  <url>
    <loc>https://www.peiyni.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-06-25</lastmod>
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      <image:title>Work</image:title>
      <image:caption>Tonic App by Canopy (CNN NewsCo)</image:caption>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.peiyni.com/work/google-play</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-22</lastmod>
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      <image:title>Work - Google Play</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Google Play</image:title>
      <image:caption>Starting with a new story. Trending stories are seeded with an article or a news story about a piece of media, actor, artist, or musician.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591915501025-LSAL85TJ4BAW88N73QAB/ggl-play-device-1up-2.jpg</image:loc>
      <image:title>Work - Google Play</image:title>
      <image:caption>Contextual content Based on the user's location, we explored opportunities for contextually relevant content such as movies, showtimes, or concerts.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Google Play</image:title>
      <image:caption>Rich Previews &amp; Related Content Media previews load inline, continue playing while a user continues to explore the story, and can be flicked away when users are finished viewing them. Other pieces of content that are related to items in the trending stories are surfaced, such as other works by the director.</image:caption>
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  <url>
    <loc>https://www.peiyni.com/work/pivotal-labs-benchmark-index</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591901669508-K2ZXH3OITU294LWELC3V/miscrosite-device-mockup-4.png</image:loc>
      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591893886965-1MBNN1JU9G3T3IEV91UH/pl.ia.v1.jpeg</image:loc>
      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
      <image:caption>Information Architecture</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591894184568-XFTXNWCDJQDHQFVEKI8C/Pl-data-spreadsheet-short.jpg</image:loc>
      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
      <image:caption>Parsing spreadsheets with a set of scripts and backend settings to support the custom CMS solution</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591895044158-7JU0ZSI9SR4TMCL8TZD6/pivotal-raw-data2.png</image:loc>
      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
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    <image:image>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
      <image:caption>The original raw data set design from Pivotal</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591895487648-PA3NWFN9S7AOVBAYOBU4/miscrosite-browser-mockup-tall-2.jpg</image:loc>
      <image:title>Work - Pivotal Labs Benchmark Index (VMware) - Stack or single bar chart to compare the totals or one part of the totals at the glance while each accent color guide a user’s eye through each related data.</image:title>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware) - Bubble charts to efficiently show quantitative information amount of six countries within the same category.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591903163766-KK3FQ0U4ZT2IJLBEY5LX/pivotal-gif-1-sm.gif</image:loc>
      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
      <image:caption>Editorialized visual summaries of critical takeaways</image:caption>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
      <image:caption>Providing actionable insights to participants based on Pivotal's analysis of industry best-practices</image:caption>
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      <image:caption>A customized report base on the participant's questionnaire responses and compare the answers to both industry-specific and global standards</image:caption>
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      <image:title>Work - Pivotal Labs Benchmark Index (VMware)</image:title>
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  <url>
    <loc>https://www.peiyni.com/work/type-code-year-in-review</loc>
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    <lastmod>2020-06-22</lastmod>
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      <image:title>Work - Type/Code Year in Review</image:title>
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      <image:title>Work - Type/Code Year in Review</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1591890943944-WGOYJX8TIBCYKWHRCSO3/yir-phone-1.png</image:loc>
      <image:title>Work - Type/Code Year in Review - A long scrolling format enabled readers to fast forward through 2018's highlights and great moments.</image:title>
      <image:caption>And to fully embrace each project as its own, we attuned the background to transition colors smoothly into that which best suited the project currently on-screen.</image:caption>
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      <image:title>Work - Type/Code Year in Review</image:title>
      <image:caption>The illustration also had to be modular to fit the needs of today's growing number of screen sizes. We utilized the larger illustrations smartly: by dividing them into smaller sets. This way, the design system could be extended efficiently no manner the device.</image:caption>
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  <url>
    <loc>https://www.peiyni.com/work/freeform-tv-shadowhunter</loc>
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    <priority>0.5</priority>
    <lastmod>2020-06-22</lastmod>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter - Content Ecosystem</image:title>
      <image:caption>The experience of the Shadowhunters online presence from a viewer and fan’s perspective revolves around multiple points of entry. TV Everywhere allows multi-platform access to content. Authenticated streaming and video-on-demand services allow traditional television providers to directly compete with these competitors and add value to existing television subscriptions in an effort to retain subscribers. For Shadowhunters, TV Everywhere means that content that is unique to each episode will be surfaced on Freeform’s app before, during and after watching the episode, as well as live on the website, driving traffic to tie-in experiences and websites.</image:caption>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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    <image:image>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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      <image:title>Work - Freeform TV Shadowhunter</image:title>
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  <url>
    <loc>https://www.peiyni.com/work/harvest-chart</loc>
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    <lastmod>2020-12-18</lastmod>
    <image:image>
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      <image:title>Work - Harvest Chart</image:title>
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      <image:title>Work - Harvest Chart</image:title>
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      <image:title>Work - Harvest Chart</image:title>
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      <image:title>Work - Harvest Chart</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592601864414-RQ65CQ8GSHZ8VUEMO35J/Screen+Shot+2020-06-19+at+5.24.02+PM.png</image:loc>
      <image:title>Work - Harvest Chart</image:title>
      <image:caption>Each crop is assigned a representative color to be easily identified at a glance, with specific weekly values revealed when hovering over each crop’s stream.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee03d6d7e09ab4b2a466ba2/1592605101736-DFG71067X7QQSX7MTNAT/harvest-features-2.jpg</image:loc>
      <image:title>Work - Harvest Chart</image:title>
      <image:caption>Users can filter the data across multiple states concurrently (averaging each crop’s yield across states) to explore crop availability across a more extensive multi-state region. This way, the chart tells a more comprehensive story of what local produce will likely be available at a farmer’s market during any given week of the year.</image:caption>
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      <image:title>Work - Harvest Chart</image:title>
      <image:caption>Multiple sorting options are available, to sort crop alphabetically, by “peak” harvest week, or by crop color. By default, the chart will surface the popular crops in a given state to avoid overwhelming data visualization.</image:caption>
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  <url>
    <loc>https://www.peiyni.com/work/data-supply-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-22</lastmod>
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      <image:title>Work - Data Supply Co</image:title>
      <image:caption>Whiskey Chart data spreadsheet</image:caption>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
      <image:caption>Harvest Chart data spreadsheet (New York &amp; New Jersey example)</image:caption>
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    <image:image>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
      <image:caption>Hops Chart data spreadsheet</image:caption>
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    <image:image>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
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      <image:title>Work - Data Supply Co</image:title>
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