Shadowhunters is an ABC Family (now Freeform TV) series based on the popular teen novel The Mortal Instruments by Cassandra Clare. The series is accessible via the ABC Family TV Everywhere App.
We endeavoured to use creative technologies to build a platform for fans to continuously engage with the series as it aired. Each episode had its own feed of related assets and media, providing us with a great library of content to drive engagement during and after air dates.
Our first interactive experience was inspired directly from the show’s plot—where protagonist Clary Fray retrieves a hidden weapon from a deck of magical tarot cards. From this idea, The Shadow Tarot was born. We received a set of beautiful tarot drawings from Freeform, and brought them to life on our digital platform. The interactive cards encourage Shadowhunters fans to have their fortune read (just like Shadowhunters’ beloved characters) and share their results on social media.
Freeform TV (Format ABC Family), Agency: Type/Code, Role: Digital Art Director