Waveland is a residential complex concept derived from the well known Chinese poem The Peach Blossom Spring 桃花源記. Written by Tao Yuanming in 421 AD, the poem centers around a chance discovery of an ethereal utopia where people lead an ideal existence in harmony with nature.
Born from this concept, the Waveland development is located on picturesque Huilan Bay on Taiwan's pristine east coast. The mixed-use complex features striking architectural design by Bjarke Ingels Group (BIG) that evokes the peaks and valleys of the nearby mountains with green sloping roofs, and prioritizes state-of-the-art sustainability. We created a dynamic branding system for the project, including a graphic identity that reflects the anomalies of the surrounding landscape—frequent tectonic changes due to the development’s placement on the Ring of Fire, and rapid coastline shifting that occurs when the ocean meets newly resurfaced mountains. The accent of the brand was able to shine in both print and digital content, highlighting its holistic approach to wellness.
Client: Taiwan Land Development Corp , Agency: Pentagram, Role: Senior Designer